I often stopped by the Mega Bloks booth and showed my appreciation towards the builders who took time to build these brick masterpieces. Mega Bloks are now owned by Mattel and have their own spot in the Mattel booth. Meanwhile, the much-larger Lego booth stood tall aisles away, arm-in-arm with toy giants like Mattel, Hasbro, avengers costumes for adults Bandai and Toynami. Steampunk Hook and Tinkerbell!
